Why Choose Us & Our Research?

“LocationScore helps property buyers to find and invest in locations with better capital growth” - Ben Kingsley.

LocationScore was developed out of a 'meeting-of-minds' when Ben Kingsley and Bryce Holdaway sat down and started to compare their property research notes and findings regarding capital growth drivers. "When we sat down to compare theories and observations, it was very clear we had a lot of common theories with regards to the indicators and variables we were all monitoring to detect possible areas for future capital growth and a lot of them were based on demand and supply activity within the market,” says Ben.

The property market is made up of thousands of markets within markets, and at any one time, the vast majority of markets are not showing the demand-to-supply imbalance that we look for when searching for capital growth.

It's these suburbs that one should avoid buying in. Instead, using LocationScore, which scans over 15,000 suburbs on a monthly basis and then scores them out of 100, subscribers have a competitive advantage in fast-tracking their research to only a select few locations.

That's a huge time saver for one, but more importantly, buying in a superior location vastly increases the potential for superior capital value increases if they buy well within that suburb.

"We all agree there is no greater professional reward in what we do, than seeing others benefit financially from our collective knowledge, experience insights,” adds Bryce. “And a research tool like LocationScore allows access to this information at a price point that everyone can afford to check out lots of potentially great buying locations.”

“We all know that supply and demand affect prices, however, everyone has their own opinion on what affects supply,” says Ben. “Whether it’s new changes to infrastructure or new developments in the area, I realised the only that mattered was how much demand there was relative to the supply.”

About Ben Kingsley

Ben Kingsley is the Founder of Empower Wealth (2016 BRW Fast 100) and is a Director at Select Residential Property. He is also the current Chair of Property Professionals of Australia (PIPA), the peak association for Property Investment Professionals.

Ben was awarded the 2014 and 2015 Property Investment Advisor of the Year (Runner Up in 2016) by Your Investment Property Magazine.

His qualifications include: Qualified Property Investment Advisor (QPIA), Licensed Real Estate Agent in VIC, NSW, QLD and SA, Associate Diploma of Business and Diploma of Finance (Mortgage Broking).

He is the co-host of Australia’s No.1 Property Podcast, The Property Couch, and co-author of the bestselling book, The Armchair Guide to Property Investing.

Ben is a passionate believer in personal wealth creation through property investing and a sought after keynote speaker at the Home Buyer and Property Investor Expo and CPA development sessions around the country. He appears regularly as a panellist and commentator on Sky Business News, ABC News 24 and Today as well as many finance publications, such as Money Magazine and Your Investment Property Magazine, and on radio.

About Byrce Holdaway

Bryce Holdaway is a Partner at Empower Wealth (2016 BRW Fast 100), co-author of The Armchair Guide to Property Investing and co-host of Relocation Relocation Australia and Location Location Location Australia on Foxtel's Lifestyle Channel and also Australia’s No.1 Property Podcast, The Property Couch.

Bryce is a Qualified Buyers Agent and Financial Planner and holds a Bachelor of Commerce (Accounting), a Real Estate Agent License and a Diploma in Financial Services (Financial Planning).

Passionate about wealth building education, Bryce is a regular keynote speaker at the Home Buyer and Property Investor Expo, CPA development sessions and professional events across the country and internationally.

Bryce has contributed feature articles in Money Magazine, columns in Your Investment Property, Australian Property Investor and other national publications, and regularly appears as a key property commentator on ABC News 24, Today, The Project, 2G and 2UE(Sydney).

Who Is LocationScore For?

It goes without saying that any property buyer would get lot of comfort and confidence knowing they are buying in a location with strong prospects for capital growth.

LocationScore helps locate the ‘better’ suburbs—those that indicate demand for that area is stronger than current property-supply levels. Such an imbalance raises the potential for short-term capital growth! It makes for a very good location to start searching for a property indeed.

We believe LocationScore is highly valuable for:

Property Investors

Mortgage Brokers & Insurers

Property Investment Advisers

Home Buyers


Buyers Agents

Real Estate Agents

Financial Planners

Property Managers

Property Researchers

Risk Analysts

Insurance Providers




Key Benefits LocationScore

Capital growth drivers that really work

Educating investors against spruikers

Accumulation of relevant propert data

Employing technology to improve research

Intelligent interpretation of data

Research faster and more effectively

The Principles of Demand and Supply

and How They Apply to Residential Property